Google might rule the world, but that doesn’t necessarily mean it rules the world of social networking, especially from a brand management point of view. So instead of hopping on the bandwagon and joining Google+ just because we’re told we should, simply ask yourself “why?”
“PR people are not using Google+ in huge ways—and the business profiles added in are not helping PR people,” said Kevin Dugan, blogger for Bad Pitch Blog. “In fact, it’s too early for any of us to be thinking about this new soc-network as a place for our clients.”
It’s interesting how much effort and time are put into increasing brand awareness on social media sites even after research proves the return is largely insignificant. According to a study conducted by Constant Contact and researchers Chadwick Martin Bailey, even the largest social media site in the world, Facebook, only has about a 17 percent respondent interaction rate to a brand’s pages.
The question is, why do we continually think that the more social media sites we’re plugged into, the more successful our clients will be? PR people should focus on the content they are posting and continued relationships with stakeholders instead of spreading themselves so thin. Let’s redirect our efforts toward improving our presence on just a few sites we know people are using and improve visibility that way.
“Users averaged 5 minutes and 47 seconds per week on Google’s new network while we spent an average of 12.30 minutes per day on FB,” said Dugan.
Now I was never great with numbers, but it looks to me like Facebook is still number one, so let’s give it the attention it deserves.