Daily Archives: February 6, 2012

Looking Ahead: Getting a Handle on Social Media

It seems 2012 will be a good year for brands and their social media networks. We’ve been riding the Facebook and Twitter train for a few years and now it’s time to start producing organized and relevant content. Companies are … Continue reading

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Brands Struggling to Use Social Media the Right Way

Google might rule the world, but that doesn’t necessarily mean it rules the world of social networking, especially from a brand management point of view. So instead of hopping on the bandwagon and joining Google+ just because we’re told we … Continue reading

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Soccer Riot Another Blow to Egypt’s Reputation

Seventy people are dead after a riot erupts outside an Egyptian soccer match in Port Said. Witnesses claim that many people were stabbed to death by rival fans with knives while others suffocated under in the narrow hallway that leads … Continue reading

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Brand misManagement: Is it Coke or Diet Coke?

Brand management is concept that’s often associated with an organization’s marketing strategy.  It is a process that monitors market competition and seeks any opportunity to assert and affirm the company brand. Think Coca-Cola . . . What do you immediately associate with the … Continue reading

Posted in JM Global Communications | 3 Comments