Monthly Archives: February 2012

Success Should Turn On Bright Ideas

In an age where higher education now seems to be a must in order to get a good job, wouldn’t you think PR practitioners would be smarter than they used to be? According to a report of the CIPR Profession … Continue reading

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That’s Pinteresting

It seems that 2012 will bring yet another new social media platform to light for businesses looking to brand their company and attract new customers. We are all still working with the idea of Facebook and Twitter as ways to … Continue reading

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Chipotle Cultivating Internal PR Experts

Chipotle Mexican Grill made headlines this week after the release of their latest commercial, a two-minute animated short promoting sustainable farming. The video aired Sunday, Feb. 12 during commercial breaks of the 54th Annual Grammy Awards.  With an estimated viewership exceeding … Continue reading

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Social Media Scores at Super Bowl

Each year, the Super Bowl sets a new record for viewers of a sports program.  The Super Bowl brings people together with a variety of different interests to watch the NFL Championship game.  In addition to the football game, the … Continue reading

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Edgy ‘Vegan’ Campaign Backlash?

PETA is well-known for extreme campaigns, but their “Boyfriend Went Vegan and Knocked the Bottom Out of Me” campaign might have crossed the line. In correlation with the launch of the BWVAKTBOOM.com website, PETA launched their “Boyfriend Went Vegan” commercial. The … Continue reading

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Chrysler Ad Proof of Political Bias?

In the Internet age, little is regarded as a straightforward message. Everything from commercials to children’s cartoons are dissected until someone finds something to be upset about. People always seem to be on high alert; looking for hidden messages or … Continue reading

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PR’s Emerging Database

At one time, data were most often used only by accountants and financial managers.  However, as computers have evolved, data play an increased role in a variety of different industries.  Data are used by public relations practitioners, marketers, and political … Continue reading

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Looking Ahead: Getting a Handle on Social Media

It seems 2012 will be a good year for brands and their social media networks. We’ve been riding the Facebook and Twitter train for a few years and now it’s time to start producing organized and relevant content. Companies are … Continue reading

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Brands Struggling to Use Social Media the Right Way

Google might rule the world, but that doesn’t necessarily mean it rules the world of social networking, especially from a brand management point of view. So instead of hopping on the bandwagon and joining Google+ just because we’re told we … Continue reading

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Soccer Riot Another Blow to Egypt’s Reputation

Seventy people are dead after a riot erupts outside an Egyptian soccer match in Port Said. Witnesses claim that many people were stabbed to death by rival fans with knives while others suffocated under in the narrow hallway that leads … Continue reading

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