When you hear the name “Lady Gaga” what do you think? Pop music and crazy outfits might be the first things that come to mind, but what about public relations?
Claire Sykes, a blog writer for Xposure, a creative brand marketing company, stated in a post that, “Lady Gaga has mastered her brand and this is down to effective Public Relations, building the reputation which, to this day, she relies upon to further her career.”
Lady Gaga has achieved more success since her debut studio album four short years ago than most PR practitioners can create for their clients in a lifetime. For example, if it’s social media success and influence that matter, Gaga has that mastered. She is the most followed person on Twitter with nearly 15 million followers, and her Facebook account reports more than 44,000,000 “likes.”
What about product launch campaigns? Gaga’s got that in the bag too. After months of teasers, early song releases and CD art clips, Gaga’s most recent album sold nearly 1.15 million copies in the first week alone. She knew exactly how to keep her fans interested and excited enough so that when the time came to finally release her album, they bought it in droves.
But what sets Lady Gaga apart as a PR pro? It’s the fact that she has mastered the most important job of PR practitioners, which is to create and foster relationships. Granted not everyone loves her, but you’d be hard pressed to find a more passionate, devoted and loyal fan base than Gaga’s “little monsters.”
One example of how all of Gaga’s PR talents can successfully merge as one is in her Google Chrome commercial:
This video shows evidence of Gaga’s unique product launch capabilities, her usage of traditional and new media, and her ability to connect and build relationships with her fan base.
Whether a fan of Lady Gaga or not, you can’t deny that she’s found an extremely effective way of branding herself. As a self-confessed Lady Gaga fan, I think her authenticity and message of acceptance have gained her a following that is uniquely impressive. But it’s how she maintains her image, her brand, her relationships with her fans, and her talent that, I believe, have made the perfect storm for magnificent PR success.
Do you consider Lady Gaga a master of PR? Why or why not? Do you think there is anything (good or bad) PR practitioners can learn from Lady Gaga?