As a public relations student, I am often asked about social media with the assumption that because I am a 20-something and in PR I l have all of the social media answers. For the record, I by no means have all of the answers, however I have absolutely no problem answering these questions. But once in a while, I wonder why people are so confused about it.
For the most part, it seems that people who ask about social media are not asking about concepts like ROI and counting impressions, they are literally asking about how to tweet, what a “like” is, or how to “check in” on Foursquare.
Defren then offers six tips for a new user to get better acquainted with social media. The tips boil down to: Don’t be intimidated or afraid of being a social media user and be careful to give social media credit for what it has done for companies both good and bad and the potential for its future. Defren encourages people to just get out there and start rather than sitting on the sidelines and waiting for an invitation.
On the other hand, Lynn Terry’s blog ClickNewz, gives a really in-depth analysis, I would imagine geared toward the public relations or communication professional, that looks at social media and how you can use it both the “right” and “wrong” ways. Many of these tips are fairly basic, for example “build rapport” or engage with your customers. However, some are more complex, like her suggestion not to “over optimize” when it comes to search engines.
As PR students, many of us were kind of forced into social media because of classes we were taking (and many times extra credit)! However, those that were pushed had a reason to start and to keep going. Much of our real and perceived expertise is simply because we had to start trying and just kept going!
What is your best advice for a new social media user? What platform would you recommend as a starting point?