Monthly Archives: March 2011

3 Things PR Agencies Should Avoid with Social Media

By Matt Culbertson There are a number of basic headline strategies for driving Web traffic. Among them — titling any online post with a “top something” list. Perhaps speaking out against the standard “top” numbers, there’s a site called 11points.com, … Continue reading

Posted in Limelight PR | 3 Comments

PR Nightmare Ahead for NFL Draft

The NFL has been at odds with the NFLPA for quite sometime now. It wasn’t until this year that there was something done about it. After three weeks of mediation failed to provide a settlement, the players were locked out. … Continue reading

Posted in Uncategorized | 3 Comments

Viral Videos: Too Contagious to Control?

As I write this post, Rebecca Black has probably gained 100 more views on her YouTube Video, “Friday.” As you read this next sentence, she’s probably gained another 100, and so on. As with viral videos before her, like “The … Continue reading

Posted in Uncategorized | 7 Comments

Is Google Books’ Court Decision Fair?

A federal court decision rejected a settlement on Tuesday, March 22 among Google, the Association of American Publishers and the Authors Guild over the search engine’s full-text scanning of copyrighted books citing doubts that Google would make every book searchable online … Continue reading

Posted in Uncategorized | Tagged , , , , | 4 Comments

The Brand Evangelist: Sharing the Good News

I have heard a concept floating around lately that has caught my attention: The Brand Evangelist. The title itself makes me think the Apostle Paul, or Billy Graham, or someone who spreads the Good News about our eternal fate. Some … Continue reading

Posted in Uncategorized | 2 Comments

Japan, Nuclear ‘Fallout’ and Twitter

On Thursday, March 10, at 10:46 p.m. MST, a magnitude 8.9 earthquake struck off the northeast coast of Honshu island, Japan. The news broke and caught global attention immediately, not only because the event (initially reported as a magnitude 7.9 … Continue reading

Posted in Advantage Communications | Tagged , , , , , | 2 Comments

Gas Prices or Gasp (!?!?!) Prices?

Gasping when you see gas prices? Join the club–it’s currently the topic of hot debate. A Google news search for “gas prices” resulted in 28,193 articles published in the past month. It’s a given that people in the media, on … Continue reading

Posted in Uncategorized | 4 Comments

iPad … Steve Jobs’ gift to man

Four days ago, Apple’s CEO Steve Jobs introduced the deafening blow to any iPad 1 owner, the iPad 2.  With tears in my eyes, I searched online and noticed while the hardware was a bit slimmer and comes in two … Continue reading

Posted in Advantage Communications | Tagged , , , | 5 Comments

You and Your Personal Brand

We have all Googled ourselves before and it’s nothing to be ashamed of. Monitoring your name on Google is actually something you should be doing fairly regularly according to Dan Schawbel, writer and expert of personal branding. I learned about … Continue reading

Posted in ACCT Forward | Tagged , , | 7 Comments

New York Basketball Rebounds

It’s Wednesday Feb. 23 and you wake up to startling news. Your team has just traded away the cornerstone player of the franchise for young prospects and future draft picks. This is what happened to people who root for the … Continue reading

Posted in Uncategorized | 3 Comments