Clearly, this new lawsuit against Taco Bell is a PR nightmare. If you aren’t already aware, an Alabama law firm is suing Taco Bell by alleging that its meat mixture contains only 35 percent beef, which fails to meet the U.S. Department of Agriculture’s standards for labeling.
It’s certainly a less than ideal situation, but unlike some PR bloggers, I believe Taco Bell’s communications department is doing a darn good job at trying to clean this up.
According to a Wall Street Journal article, Taco Bell’s quick and swift rebuttal included full-page newspaper advertisements reading “Thank you for suing us,” Facebook postings and a YouTube video with the chain’s president stating that the mixture is, in fact, 88 percent — not 35 percent.
Now, I know some may think this “thank you for suing us” move is pretty bold, but what else is the company supposed to do? Sit back and let the lawsuit itself win all the media coverage?
This move was just what Taco Bell needed. In fact, when I just Googled “Taco Bell lawsuit,” the first thing that pops up is Taco Bell’s official statement on the lawsuit. The first news story that appears isn’t about the lawsuit itself, it’s the story on Taco Bell’s advertising and social media retort! Sounds like the work of a PR genius to me.
I am curious how you feel about the way Taco Bell’s PR team is handling the situation. Too risky with the thank you? Not risky enough?