As social media and Internet use continue to increase, many public relations firms are scrambling to market themselves better. While blog writing is nothing new to the marketing and public relations world, many have yet to perfect this idea of niche writing.
Inspired by the Bad Pitch Blog‘s recent post about the rules and requirements of a blog, I felt it was best that our readers and fellow bloggers truly understood the art that is blogging.
Before even pitching a blog to clients or news sources, one must make sure their interest and commitment are up to par. Here are few things to ask yourself before pitching ideas to a blog:
- Do you read more than just the recent posts of the blog site?
- Are your products, terms, or services relevant to the blog?
- Have you subscribed to the RSS feed of the blog?
The answers to these questions will not only tell you how strongly you feel about the topic but how much effort you can or will put into a blog idea.
But maybe you’re not looking to pitch an idea to a blog, maybe you are starting one of your own. As a journalism student, I have learned the importance of niche blogs and how they can improve your image as well as help readers all over the globe.
Unfortunately for the credible blog writers, there are an abundance of blogs that provide no sources, no links and no true research of their topics. So, in an effort to steer all writers in the right direction, here are some helpful tips and links inspired by Cronkite’s own Serena Carpenter.
- use and verify all sources
- do not use copyrighted material, there are websites like Creative Commons that help prevent the use of copyrighted material
- make sure your title and headline include key words related to the subject
- proof read your blog
- your credibility depends on your knowledge of a subject as well as your writing style
- link to other blogs and informational sites to increase site visitors as well as validity.
With these few basic tips, a blog will have the basis it needs to serve as a favored source on the topic but also a respected piece of journalism.