Monthly Archives: February 2011

Social Media In Play During NFL Negotiations

If you haven’t already heard, there is a likelihood that the National Football League’s 2011 season could be forfeited. Representatives from the NFL Players’ Association and NFL team owners have been in negotiations to create a new collective bargaining agreement. … Continue reading

Posted in TEAM A | Comments Off on Social Media In Play During NFL Negotiations

A Facebook Change You May ‘Like’

Facebook plans to modify the Like button, adding capabilities that may eventually replace the Share feature. In 2009, Facebook launched the Share button in response to Tweetmeme’s Tweet.  The button’s purpose is to “Share” Web content with your friends.  However, … Continue reading

Posted in SHIFT_PR | Tagged , , , , | 5 Comments

Did Michael Vick Diss Oprah?

From the moment Michael Vick stepped onto a football field, he has been known for his uncanny athletic talent. He is famous (or infamous) for his ability to create miracles on the gridiron while committing horrors off of it. Vick … Continue reading

Posted in Limelight PR | Tagged , , | 3 Comments

Charlie Sheen: The PR Nightmare

Unfortunately for CBS and the executives at Warner Bros. Television, Two and a Half Men star Charlie Sheen can’t seem to keep his mouth shut. Rumors have been circulating regarding growing tensions between Men producer Chuck Lorre and Sheen on the Men … Continue reading

Posted in Advantage Communications | Tagged , , , | 4 Comments

Tweet to Eat

As we all know, social media has become an integral part of public relations, and our lives in general.  Whether for personal or business reasons, almost everyone is on Twitter, Facebook, Foursquare and other combinations of social media Web sites. … Continue reading

Posted in Advantage Communications | 4 Comments

Are You Still Beliebers?

In a February issue of Rolling Stone magazine, Justin Bieber is featured on the cover rocking a leather jacket, a new haircut, and a few words on some controversial issues. In his interview, Bieber was asked to share his opinion … Continue reading

Posted in SHIFT_PR | 5 Comments

Campbell’s Soup Uses iAds to Spike Profile

So what are iAds? iAds are Apple’s newest mobile advertising that was launched seven months ago. iAds run on iPhones, iPads and iPods. Advertising Age cites Apple’s evaluation of Campbell’s iAd campaign that people were more than twice as likely … Continue reading

Posted in Uncategorized | Tagged , , | 5 Comments

‘Top’ Digital Security Firm Hacked … Is it PR-salvageable?

Teaser headlines can get annoying, so I’ll provide an incentive to stop reading: No. Think of the biggest PR disasters of the last decade — a book publisher decides to publish OJ Simpson’s If I Did It book; Don Imus; … Continue reading

Posted in Limelight PR | 3 Comments

Does APR Elevate PR Industry?

An accountant isn’t worth much until earning the three magic letters at the end of his/her name: CPA. Industry accreditation is the standard necessary for an accountant to achieve success. In public relations, the three magic letters are APR. Although … Continue reading

Posted in ACCT Forward | 6 Comments

Industry Taking Advantage of PR Interns?

Recently, The Public Relations Society of America Board of Ethics and Professional Standards released updated guidelines on the ethical use of PR and communications interns. Many students, specifically those at ASU’s Cronkite School, are required to participate in an internship … Continue reading

Posted in Uncategorized | 4 Comments