Can you name your favorite online news article? If so, how many? One? Two? Ten?
Now, can you name your favorite YouTube video? Is it the baby dancing to Beyonce? Does ‘Ouch Charlie! That really hurt’ sound familiar? (the British accent doesn’t translate as well in print). Regardless, I would be willing to bet the recall rate of YouTube videos is higher, maybe even double, the number of articles you can recall.
If this is the case, you’re not alone. In fact, according to YouTube’s pressroom, people are watching two billion videos a day on the site and uploading hundreds of thousands of videos daily.
Bulldog Reporter’s Daily ‘Dog PR Blog interviews Eddie Rehfeldt, Microsoft alumni, “Avatar” insider and Waggener Edstrom’s vice president, says that the development of the highly anticipated HTML5 (the next revision of the HTML standard, which was supposed to be out in late 2010 but many tech blogs indicate it could be later) will transform the visual networking business as well as the role of the media in disseminating these videos.
“Put simply, we are seeing a move away from relying on media players for being the main form of showing video and other types of content … It stops being about the media player and the software. This is what we wanted it to come to. We want our audience to be able to experience the brand in the true sense without barriers. That hurdle is now gone.” – Bulldog Blog Interview
While I didn’t necessarily agree with Ad Age’s Simon Dumenco about Twitter replacing the conventional press release, as mentioned in R.I.P the press release I think video news releases, VNRs, are going to be the most effective way for PR practitioners to get their info out to both media outlets and to the public and could in essence kill the “press release.”
What are your thoughts? For those of you ready to jump on board with video PR techniques, read these tips from PR Channel.