In the spirit of trying to staying on par with class material, I found an interesting article about the use of social media at events from a blogger at Ogilvy PR, one of the world’s largest and most well-known PR agencies.
The article, Maximizing Social Media at Your Event, was written by Emily Peterson. She says there are four items to consider before going through with social media at an event. They are: listen, plan, engage and amplify. Listen to the issues before the event via social media, and see what’s being discussed. Plan the content and social media opportunities for the event. Engage via social platforms with the crew who are responsible for live updating. Amplify the awareness that social media is being used at the event, so folks know they can interact.
My consensus is that many of us, as PR practitioners, feel that social media is important, but thanks to Ogilvy, we can have a better idea of the steps to take into account for social media and event planning. As you can see, the brunt of the work for using social media is done beforehand. For instance, have clear content ready to post, have hashtags created to make it organized, and research what guests are saying before the event.
I’m wondering what you all think of this topic. Is the key to social media preparing ahead of time or reacting to events live as they occur? Will you use standards like this for event planning? Would you add anything to the four-step process?