London-based research group TNS released the most comprehensive online consumption research study this week. The Website provides interactive data graphs that show the shifts in Internet usage that are occurring globally.
These research projects are vital to public relations professionals who seek to shape the future of the industry. The study claims that online news consumption is greater than any other form of news consumption and predicts that future companies will have to incorporate mobility and interactivity into their online presentation strategies to survive.
The Website itself is a fantastic presentation of the TNS findings. The graphs are colorful and easy to navigate and understand. The charts are downloadable, the information is cohesive and blends images with facts for easy reading. It is important to follow these trends.
The public relations professionals who do pay attention to this information will be able to create strategies that will remain at the forefront of new media innovation.
Here is an excerpt from the Website that provides valuable information for forward-thinking professionals.
“Social networking is now a part of daily lives for many online consumers, but it is also a platform that is continually changing. What began as a core messaging platform connected to your friend list has become an aggregator of services; the one-stop-shop for all of your online needs. A consumer can now listen to music, watch videos, play games, create groups and share their location.
“When we look at what the next big development will be, multi-media integration is at the top of the list. The networks that make this as seamless and intuitive as possible will be winners. Brands should also look to integrate multi-media in their social media campaigns to increase impact in an increasingly competitive and hostile space.
“From a brand perspective, the category you are in will play a big role in your social media strategies. Brands in technology categories must have a social media presence to survive. Tactics must also vary by region; make sure your social media presence in rapid growth markets is an informative as it is inspirational.” — Discovering Digital Life
Where do you see the future of interactivity and the Web going? What companies do you see now harnessing the information provided by these studies?
Here is the link to the Oct. 10 news release.