All PR professionals and PR professionals in the making should be fully aware of the importance of the use of SEOs. I shouldn’t even have to break it down, but I feel compelled to do so; SEO stands for search engine optimization. And if you are still at a loss, SEOs are keywords used to heighten the chances of your product or brand being found high on the list of search engine results.
The problem is most PR personnel have yet to grasp a decent understanding of SEO, which plays an important role in online marketing campaigns. I came across this information on PRWeb.
A recent Webinar conducted by a company called Search Marketing Now revealed that only 15 percent of PR professionals have a sound understanding of SEO. In other words, a whopping 85 percent did not. However, according to statistics from the Links, Link Building and Public Relations Webinar, 94 percent of the participants thought that SEO is, in fact, becoming increasingly important.
Search Marketing Now’s mission is to provide expert advice on search marketing information and ways to increase knowledge and usage of SEO practices in an effort to achieve maximum exposure on search engines.
So what does this all mean? What is the use and what is the benefit? How does it even factor into public relations?
Getting Linked — of course.
The idea of popping up on even the first page of a Google search has been a goal for PR firms, their clients and even individual PR personnel themselves. We have all been drilled on the importance of marketing and branding. And one way to ensure that we have achieved our goal is to become knowledgeable on how to use links.
The PRWeb blog mentioned that links have roughly two audiences: … “the people who click them and the search engines that judge them,” and the more clicks a link receives usually means the more it gets read. The aim of the PR professional is to provide reputable and credible content that uses linked keywords that rank high on search engines while attracting the attention of the target audience.
Another way to get linked and increase Web presence is to use anchor texts. We all practice this often, and it is simply using keywords as links within paragraphs (as I have been doing throughout this post). In addition, include sharing functions such as Facebook, Digg and emailing options on articles and news releases; and responding to applicable blogs or forums and linking back to your own page or article.
Check out 101 ways to build link popularity. It’s time you Got Linked!