Don’t want to wait until 10 p.m. for your favorite show to run on TV? Tired of having to watch a show online on your tiny computer screen? As announced earlier this week, your solution is coming this fall, and internationally in 2011, with GoogleTV. It is Google’s new effort to seamlessly connect the Web with TV and your TV with the Web. With GoogleTV, people will soon be able to search the endless possibilities of the Internet on their TV home screens. All the content available on the Web and television will be in one place. Genius!
Now I know this may seem too good to be true, but just think about what a great tool Google has created. Want to YouTube your favorite video, political speech, or song? Enter it in the Google search bar at the top of your TV screen and choose from never-ending options. With GoogleTV, you can display photo slideshows, access social media sites, and record and replay your favorite shows over and over. GoogleTV also has a homepage of favorites, similar to a computer, where you can save all your favorite sites, channels, and shows conveniently.
For public relations practitioners, this can open infinite opportunities to advertising and marketing. GoogleTV will be using Android’s operating systems and plans on using some of its available apps to display advertisements.
“If you already use Google’s AdWords programs for marketing, TV could add new niches to Web marketing and branding,” said Christian Del Monte, a writer for iBlogMarketing. “If you don’t use Google yet for marketing, TV may very well be the best way to start.”
Because advertising opportunities via the television have faded due to DVR and other “fast-forward commercials” features, PR has had a tough time utilizing this platform. But now that GoogleTV has been created, television can again be used as a new outlet for client advertising. According to a New York Times article, currently, Google’s display network online consists of more than one million partner sites, which includes YouTube. These sites will all be available via GoogleTV. And when it becomes available worldwide in 2011, PR will have a whole new audience available at a click of a button.
Google has partnered with Intel, Sony, Logitech and other major companies to launch the feature. Intel hopes to expand its television presence while Sony hopes to boost television sales as the first company to provide “Sony Internet TV.” Here is Google’s press release dated May 2010 for more information on GoogleTV.
So what do you think this new invention can do for PR? Can the television outlet become a solid platform for advertisers again? Or will Web marketing still be best on a computer?