This whole social media thing is pretty time consuming. I mean you have to log in to Facebook or Twitter five times a day, make a post and hope someone comments on your material. It’s like running a relay race throughout the day; stop at Station One, update your profile. Stop at Station Two, update profile. Finding the time to create a constant social media presence can be challenging, but there are a few websites that can make the posting relay race disappear, but they cannot completely replace Web interaction.
Open Forum writer Erica Swallow informs readers of the many time-saving opportunities for social media use in the article “11 Free Services for Scheduling Social Media Updates.” Swallow introduces Hootsuite, FutureTweets and other helpful sites that cater to social media users’ needs. Creating a social media presence is incredibly important. It is used for personal branding and company reputation building.
11 Free Sites
- Dynamic Tweets
Timeliness is the most important factor in social media updates. Posts must be timely and relevant, and it takes a lot of work to make such updates as strategic as possible. I think this demonstrates the balance Americans try to find between time management and successful branding. How does anyone have enough time to get everything done? It is great that there are sites like Hootsuite that allow each user to schedule and maintain their presence. Now more than ever, Web presence influences much of what we do. Building a brand takes time and effort.
The following sites make social media convenient for busy people. The downside of this advanced scheduling is that sometimes material for posts comes up last minute. Breaking news is not on a schedule. Followers “retweeting” messaging cannot be predicted. It is an interactive process that requires each user to be engaged in their social media world. Relying solely on these shortcuts will not advance Web presence or engage followers and friends. These sites offer convenience, but they cannot be the way out.
Erica Swallow has showed us how to inject convenience in our posting lives, but is this an effective tool to help with social media presence? What are your thoughts?