I recently came across this interesting article about the future of social media, specifically what social media will look like 2012. Some of the predictions mentioned include the change in privacy expectation, the complete decentralization of social networks and the rise of content aggregators. One prediction that stood out to me the most is that ratings will be everywhere:
“In today’s world, having a commerce site that doesn’t have user ratings could actually prove to be a detriment to sales. In the near future, brands and businesses will more frequently place user ratings and accept open feedback on their actual websites. User ratings will become so common that marketers should expect to find them woven into most digital experiences.”
This got me thinking. I didn’t realize how much I rely on ratings. Before I book a room at a hotel, I always read the online ratings/comments from people who have stayed there before. I love to cook and never try a recipe unless people have rated it highly. I also rely on ratings to determine places I’ll go such as restaurants and tourist attractions. I trust stranger’s ratings and opinions on an everyday basis.
I think it is very important for companies to allow open feedback from customers about their products and services. By knowing what the public thinks (whether is be positive or negative), companies can learn a lot and learn what they need to do to become a “purple cow”-stand out among all of the competitors. Do you agree? Is there an instance you can think of where open feedback could be detrimental? Do you often participate in online ratings and reviews?