Being a PR student in a journalism school, I have always wondered why there is not more emphasis placed on public relations as an important specialty that should be honed and cultivated. There are so many misconceptions about what PR actually is that when students tell people that they are pursuing public relations it is looked at either with confusion or some type of immediate misconception. I came across this blog called public relations princess, which had a post about certain buzzwords that are automatically used when it comes to PR that set the profession back because it sells practitioner’s efforts short. This got me thinking about the lack of respect PR professionals receive in the workforce and which is why maybe many companies feel it isn’t necessary to have a practitioner on staff.
There always seems to be a line drawn between the print/broadcast people and PR professionals It could possibly be a reflection of how Public Relations is treated in a university setting. Schools should have a variety of PR classes that involve the many facets people can work in with this field and one that specifically teaches how to effectively research as a professional because that is an important part of working in this industry. What should schools offer and do to make a public relations major more well-rounded before entering on the graduate level?