If any of you read my last post, it was about the new PR shows that have sprouted on both the Bravo network and the E! network. Kelly Cutrone, from “Kel on Earth” on the Bravo network has unleashed some advice when interviewed by Inc. magazine about what it takes to be a good publicist. At the top of her list of advice: “Learn the word no.”
Cutrone’s book If You Have to Cry, Go Outside is currently at the top of the New York Times Best Sellers list and “attracts headlines for her ultra-demanding management style and brutally honest take on the fashion industry,” Inc. magazine states.
Some of the great advice she dishes to Inc.:
1. Learn the word “no” and then have the energy and the experience to sit your client down like a “good trekker going through Nepal,” quotes Cutrone.
2. Everyone and everything is a brand.
3. Be picky with who you work with, which will only help you help the company.
4. Don’t underestimate the power of your competition
Do you think her advice is credible? If any of you are interested in fashion PR, would she be someone you would want to work for?