In the fast-paced changing world we live in today, etiquette might be the furthest thing from people’s minds (an obvious observation in some cases). However, after much evaluation, it seems as if the most basic of actions have the potential for the most impact. For example, practicing simple etiquette techniques such as holding the door for another person or keeping those famous words “Please” and Thank you” high up in your repertoire of words can increase your level of class.
Public Relations practitioners must practice the basic everyday rules of etiquette, and are generally skilled in this area by the nature of their work. It is the rulebook designed specifically for PR practitioners that is never formally addressed, but most definitely exists. Publicists must master the art of both to be successful. In a society where even the slightest of common courtesy is a rarity, practicing the proper etiquette gives PR practitioners that much more of an advantage. Expert Diana Laverdure highlighted a few of these unspoken rules, and in an effort to abide by the common curtsey section of basic etiquette, I though I would pass these along to peers and fellow practitioners.
1. Never contact a reporter during their deadlines. Sometimes the call is unavoidable, but proper PR practitioners know the best relationships with reporters do not spring from rushed deadlines and last-minute pitches during crunch time.
2. Proper Pitches, know your audience. Sending pitches to every media contact will get you absolutely no where. Use the right pitch technique to the right journalist to avoid unnecessary wasted time and work on both ends.
3. Be respectful. Although this might be common knowledge, this crucial technique is often over looked. Be respectful of the journalists, your client, and most importantly, your team.
4. Communicate—Communication is the single most important aspect of a successful PR campaign. PR practitioners must communicate with clients, team and outside sources effectively to ensure maximum results.
A few basics and we’re already ahead of the curve. For more tips on PR etiquette, check out this blog. Best of luck PR practitioners!