I have to admit that the Twittersphere is still a little intimidating to me. I know, I know, if social media were a class I would probably be failing the participation part.
Last semester, the Phoenix PRSA chapter hosted a Shadow Day for ASU PRSSA members. I was lucky enough to shadow the ladies at HMA PR (Scott was out of the office that day). These ladies are truly on top of their social media game and I was fortunate to be able to pick their brains about the subject. We chatted for quite a while about Twitter and the importance of social media in the PR field. They shared with us how they use it personally and how it can be implemented for clients. When I left, I was inspired to rejuvenate my personal Twitter. I did okay for a few weeks, tweeting here and there and gaining a few followers. I’m a little embarrassed to say, I have fallen right out of the Twittersphere again.
So what am I doing wrong?
- Twitter is not the first thing I think to update all the time.
- Twitter isn’t the first place I think to get my news.
- Sometimes I question whether or not people really want to hear what I have to say.
- Twitter can often seem overwhelming with tweets constantly pouring in and shelf life of what seems like only hours for any given information.
My solution would seem simple, right? I should just NOT do all the things I listed above. Easier said than done. So when I read Mike Johansson’s “10 Newbie Twitter Mistakes Made By Businesses” post, I could relate in a personal sense and also learned how these mistakes translate to the PR field.
Some of the mistakes Johansson points out:
“Doing little or nothing.” I have to admit, I’m guilty of this. From a business standpoint, a Twitter account’s main goal should be to interact. Be it members, customers, potential customers or even staff, this outlet should be about sharing information. In other words, more of a PR tool than a marketing tool.
Johansson’s most interesting insight is “Wasting background space.” He refers to this space as “real estate” and says this space should be used to display personality. Businesses should capitalize on this space and use only appropriate logos to help extend their image.
His most important tip is “Not helping others.” Followers will increase eventually, but in the meantime take advantage of getting your name out there. He says that even a minimal retweet may help boost your Twitter rep and help to get the most out of Twitter.
In the PR world, social media has become its own industry. Agencies are implementing it as part of campaigns for clients and non-profits and corporations alike are using it to interact with their stakeholders. I want to become a pro at social media so that I will be able to successfully advise clients about it. Not to mention, as an intern and college student, I have found that many professionals in the industry look to us to be experts on the concepts and how to implement them. This can be a great selling point on any resume and I don’t want to be left behind.
Do you think you are living up to your Twitter potential? Why or why not? Do you have any tips for those of us that are stuck or maybe even scared?