Two Sunday nights ago I was sitting in my living room watching a brand new episode of “Keeping Up with the Kardashians” when I was caught off guard by an upcoming show named the SPINdustry on E!. Produced by Kim Kardashian, the show takes an inside look at one of her best friends and publicist, Jonathan Cheban and his business partner Simon Huck and their PR firm Comman PR based in New York City.
First of all, the name of the show actually aggravates me. After four years in a prestigious journalism school, the last thing I want someone to associate my profession with is being a “spin doctor.” I feel as though PR has fought many battles to try to reverse this negative image that has been cast upon us, and yet here is a show titled the SPINdustry. My God.
Secondly, after watching the first episode I feel like they are only showing the fun side of public relations. After completing two internships and currently taking JMC 417, I know (and many of you know) that doing the actual work is not too fun. Take a look at this clip from the first episode where Simon and Jonathan take the newbie into a meeting with Mel B (Scary Spice).
Now I realize that this is show is heavily edited to make things come across differently, but I doubt convincing a celebrity to endorse a product is THIS easy. To me, I feel like they came into the meeting a bit unprepared without any background knowledge or visuals to show the possible client. What do you guys think?
Another show that has been running for the past few weeks is called “Kell on Earth” on the Bravo Network. Kelly Cutrone is the founder of People’s Revolution, a fashion, branding and marketing firm based in New York City. Recently, Whitney Port from the MTV show, The City, has worked with Kelly Cutrone thus the spinoff into Kelly’s own TV show. I think this show does PR a little more justice when it comes to showing how much work really goes into one client. It shows the day-to-day struggles that her employees go through just to write press releases, send out invitations and setting up model castings.
Kelly Cutrone is definitely a “real” person in the sense that she says whatever is on her mind. Take a look at this trailer from YouTube: watch?v=TtCAW_7TLV4
All in all, I think that shows like SPINdustry and Kell on Earth are giving people mixed messages with what it really is to work in the PR world. On one show is makes out our industry to be so glamorous and glitzy and on the other show it shows a “rough and tumble” view of the fashion PR world. Do any of you watch these shows? What do you guys think of each one? Do you think that SPINdustry is showing the glamorous side of PR which intrigues many people to pursue the career? Do you think this is accurate?