Before the Winter Olympics began, the story that had everyone talking was Haiti. Since a devastating earthquake hit the country mid-January, support has been pouring in from all across the world. For instance, relief funds have been raised through campaigns such as Hope for Haiti, a charity telethon that was held on January 22nd. Even in a terrible economy, the country has been doing its best to help.
And it seems as if everyone has been lending a hand, including a few homeless people in a downtown Baltimore shelter who gave $14.64 from their pockets to help the earthquake victims. After reading this story on the Baltimore Sun website, titled City homeless donate $14.64 for quake victims, I thought to myself, “what a great PR story.” As Linnea Anderson, the public relations director of American Red Cross in Central Maryland, said, it was a “remarkable example of the human spirit.”
If that story doesn’t hug at your heartstrings, I don’t know what will. It’s a story that encourages you to take action. And as any public relations professional, isn’t that ultimately what you want from society? For them to care about your cause? In this economy, many people might say they don’t have the money or time to help. But this modest donation spreads the message that just a little bit can make a big difference.
All in all, I thought this story was an excellent way to encourage people to take action and further help the people of Haiti by having people donate to American Red Cross. As Mayor Sheila Dixon put it, “If those with so little to give do so, what is our excuse not to?”