As more than a few of us are approaching graduation, the stress of landing a job after May is enough to get anyone’s heart beating a little bit quicker. I for one, tend to spend at least an hour of every day perusing the listings on MediaBistro or the tips at OneDayOneJob (both excellent resources for upcoming grads), while contemplating my future. In all of my research I keep coming across the same advice: make yourself stand out. There are going to be hundreds, if not thousands of people all trying to enter into the same industry, and you have to be the ONE person they choose.
So how do you make yourself different? At least a few people have taken on a tactic straight from Jay Conrad Levinson’s Guerilla Marketing for Job Hunters 2.0: targeted advertisements. Yep, I’m talking Facebook. In my blog roll, I have come across at least three individuals who have posted ads on Facebook seeking employment.
Kevin Dugan over at Bad Pitch Blog believes that these ads are a great idea. He spoke about a Grant Turck, a recent graduate from Pepperdine who posted an ad on Facebook with a simple headline of “I Want to Work in PR.” Dugan argued that the use of the ad immediately gives Turck a level of attention that he would not otherwise have. Duganmaintains that this attention is positive, but I’m not sure I completely agree with that. In my mind, the Facebook ad, while definitely unique, comes off as a little bit desperate.
Dugan did make one point that lands on the side of these ambitious advertisers. By setting up an ad on a major social media hub, and providing a link to another one (LinkedIn), these kids are already showing potential employers that they are clued in to the ever-important and ever-expanding social media world.
Thomas Pardee, who graduated from Columbia College Chicago’s Journalism school, also used the Facebook approach. He took it one step further though, titling his ad “I Belong at Conde Nast.” The Big Money spoke with him about the thought process behind it. He said he bought the ad and targeted it so it would only appear to current or former employers at Conde Nast and Hearst.
As of right now, neither of these go-getters have landed a job, though they both report some helpful contacts. So weigh in: are these ads the wave of the future? Can we all look forward to accepting job offers in a 14o character tweet, or are should we stick to more traditional approaches? I’m still on the fence. I can certainly accept the creativity, but it might be a little too much for my tastes.