With technology advancing right before our eyes day after day, it should come as no surprise that people begin to think of blogging as yesterday’s news. According to a blog written by Jon Clemments, “Social Media Café – A boost for Blogging,” there has been talk about the death of the blog, but after a meeting at the Social Media Café that statement turned into a myth. As Public Relations students we get to witness this change in media at first hand and learn how to better utilize resources for the companies benefit. With the use of Twitter, facebook, flickr, and many more social media platforms, we experience the slow death of print, but does this mean that blogging is slowly dying too?
Not so fast, the statement of the “death of the blog” is merely an exaggeration. Not only is blogging very much aliv, but according to Craig McGinty, journalist, it is described as an online “base camp”. McGinty states that it is important for each company to have their own entity on the internet. It is seen as an opportunity to reach your target audience without having to go through the gatekeepers of newspaper editors. It is a fast and more efficient way to communicate with staff, audiences and establish credibility.
According to Clemments blog, CEO’s have also taken up the blogging mantle to better communicate and get their messages out to employees and audiences. The use of blogging and social media for some organizations and corporations is to “meet one new person every day. A task that is clearly not possible in the offline world, unless you have hours to kill.” It would take hours upon hours to reach the amount of people a blog does if it were in the offline world.
As a Public Relations major I see the importance of the blog every day. If it weren’t for blogging then information communicated between companies and their audience would take far too long for this technology advanced world we now live in. People may tend to argue “we have gotten by just fine with traditional media and without blogging in the past, why is it so important now?” The answer to that question is simply technology advances in a fast paced world. People are constantly moving at a faster pace and demand their news at a faster pace as well. If we weren’t given the information through social media or blogging who is to know how long people would stay engaged in the conversation to wait and read it in the offline world.
What are some of your thoughts on blogging and social media? Do you think that we could get by without them in today’s world?