Daily Archives: November 6, 2009

Will your agency have a “ROTNEM” program?

Last week an article in the Chicago Tribune talked about Edelman (the world’s largest independent PR firm) using Gen-Y employees to teach older executives about social media. On first glance, this is fabulous!  Using younger employees who have grown up … Continue reading

Posted in Spotlight Public Relations | Tagged , , , | 7 Comments

Personal branding using social media: Are you making it work for you?

As public relation students, we are familiar with the useful nature of various social media platforms as a means to effectively communicate with the public. This, of course, is relevant for any company we choose to work for when we … Continue reading

Posted in Four Minus One | Tagged , , | 10 Comments