In the article, “’Resourceful,’ one of the highest adjectives of praise,” the topic of resourcefulness is the center of focus. The author, Les Potter, believes that resourcefulness is a skill that is highly useful, yet newly neglected. He emphasizes the importance of resourcefulness in crisis situations, and how it is vital to function with what you have and make do.
Before reading this blog, when I thought of the term resourcefulness I thought of having many outlets of support and having the things you need to succeed and using those to your advantage. I envisioned technology at its finest, building connections and enabling communication. Potter defines resourcefulness very differently than how I thought of it, and instead believes that it is taking a situation with limited options and succeeding despite harsh circumstances. According to dictionary.com, resourcefulness is defined as “able to deal skillfully and promptly with new situations, difficulties, etc.”
In the beginning of this blog, Potter talks deeply about his grandmother who lived in a simple farm house while growing up. He talks highly of her ability to thrive even in such different conditions than we experience today. Though we now have several options in regards to all things PR, resourcefulness comes in handy when all else fails. Circumstances are going to occur at some point in each and every one of our lives where technology will not help us. Technology only goes so far. What happens when we are faced with those situations when resourcefulness as defined by Potter is necessary? Are those the times when you sink or swim?
Potter also talks about children’s instinctual ability to be resourceful. Children naturally think of creative ways to play and transform their surroundings into things that are beneficial to them, even if it is just in the form of a toy or entertainment. Maybe triggering our inner kid is something that can be of an asset to us in the public relations field. After all, some of the best public relations campaigns originate from creative ideas, and if your client has limited funds using Potter’s version of resourcefulness may become necessary. Sometimes looking at things from a simpler point of view allows your mind to think of things that you might overlook when things get too complicated.
I think something can be learned from the elderly and the “old people” we all know and love, like Potter’s grandmother. Although they might not be tech- savvy and in the know about the latest developments, they do have something all us young pups don’t- a lifetime of wisdom, and countless obstacles overcome by resourcefulness. Just like Potter’s grandmother said, “I might wear out, but I won’t rust out.”
So, when you think of resourcefulness what comes to mind? Is it the modern day definition of e-mails, fax machines, and the ability to obtain the information you need or is it Potter’s view of working with what you have and excelling when there is not much to work with?
I must admit, that I believed in the modern approach, but now I believe it is not necessarily one or the other, but rather a combination of the two.