I’ve never considered with great thought the process that it takes to catch a fish.
I once took a try at the sport on a lake about two years ago and had minimal success. It could have been that my reel was getting stuck in the brush or that my eyes had been squinting too much because of the reflection from the water.
In any case, the task was definitely difficult and allowed me to see that fishing requires precision, organization and above all, practice.
As a senior studying the profession of public relations, I’ve had many opportunities to explore this approach in my internships- I just never realized the cool analogy between ‘reeling’ and the art of media pitching. Thanks to the insightful post by SHIFT Communications Principal Todd Defren, I was able to see this approach more clearly.
In Defren’s blog post titled, ‘How many hooks to catch a fish?’ He discusses how it is that PR professional tackle (no pun intended) a pitch worthy to send out to the vast amounts of media professionals. He says that many pitches are brief and to the point. Others may be ‘overstuffed’ with information.
The main point that I got from his piece was that we as PR professionals need to learn the power of good pitching and if one style isn’t working, then we need to adjust in limited time, to a new style so as to save on time and ultimately help our client. The key is, a good storyline combined with accepting that the tactics to disseminate that story will change.
I believe pitching can be associated with providing, delivering, promoting and convincing. How is it though that we are to deliver with speed and efficacy? My answer? It won’t always be easy.
If one form of delivering isn’t working what is the best way to develop a new form with maybe only a few hours left on deadline?
I can tell you that I’ll be brainstorming to find solutions, and I will add, that long gone are the days when traditional pitching alone could, as Defren put it, ‘reel in the worm.’