In the blog, The Steve Rubel Lifestream, Steve Rubel does a video interview with, Alan Warms, the CEO of an online application website called Appolicious . The website is a social network sort of website about apps on iPhones and will expand to BlackBerry’s and other devices later on. It is a site where you can search for apps, follow people and ask them question about an app they have purchased and how they like it. they can also find out who has bought what app, etc. It’s a sort of testimonial atmosphere for iPhone applications. And while I understand the proposed need for this website and don’t know the finer point of how it will work it makes me think we are getting a little too technology dependent for our own good.
Don’t get me wrong, a fairly significant portion of my life, I’m sure, has been wasted on various social networks and internet sites, I am as guilty as anyone else, but really when is enough enough? Are we so dependent that there is really a need for a website like this? When I purchased my BlackBerry and set up my email forwarding I was ecstatic to receive my first email. Now more than a year later I cringe every time I hear my email alert tone and have changed it several times so it no longer wakes me up at the odd times some emails get sent. I take this a sign we need to take a step back every now and again. Is being woken up at 4a.m. really worth being able to receive your emails the second they are sent?
The Appolicious website will be encouraging the information sharing between strangers. Rather than it just being a simple blog post by a satisfied or dissatisfied customer, people will be able to exchange messages discussing it further. Why is this a need? Why do we need a website to walk us through applications? Applications are supposed to be adding something to our lives, not further complicating them. Will this site bring many more like it? Will we need a site to walk us through which site we should us to help us choose our applications?
Perhaps it is my age or the people I spend my time with, but every iPhone app I’ve every played with has been less than a vital piece of technology. While it is amazing that they can design a phone that senses movement as it does so you can play the game labyrinth true to the actual form. Or how much fast a 3 hour class seems when you’re hunting zombies on your phone underneath your desk until the battery dies. And I know there are many actual relevant applications out there like financial or educational purposes but a digital lighter is really not going to do you much good trying to start a campfire.
In the PR world being the first to know something is important, especially when it’s about your client, but the more technology we have the harder that seems to be. Between these apps, Facebook, Myspace, Twitter, and the countless others PR practitioners as well as legitimate news outlets are often hours behind. The news paper has already begun to become obsolete, is all legitimate news next?
While I am excited for those whose lives have just been infinitely better by this website that allows them search and do some product research on an application before they buy it, I would also like to encourage them to remember the simpler times. Back when all your cell phone could do was call or text because, my friends, you are but one fatal drop down the stairs, one time when you thought u took everything out of your pockets before washing your favorite jeans, one time your friends threw you in the pool, clothes, shoes, iPhone and all, away from being back to those simpler times for a minimum of 24hours before your precious phone is repaired or replaced and returned to you. Technology is great but it is here to help us not consume us.