Falling in love with the right mate is something most people dream of. There are many to choose from and competition is fierce. They have to be strong, dependable and most importantly, attractive. Right? With the Law of Attraction, this same theory applies in clients choosing their PR agencies. George Rosenberg writes an article on prcoachblogspot.com that digs deeper into this theory.
He writes that if you think of abundance and prosperity, you will attract abundance and prosperity. Conversely, if you focus on the negative, that is what you shall get. Now when you think of someone in your life you find attractive, he or she are the ones who drive us towards them. They give off a magnetic energy and a feeling of euphoria without striving. Rosenberg writes that there is such a thing as an “attractive” agency. An agency that attracts their ideal clients and their ideal reputation is an agency that succeeds without striving, even in tough times.
This is what he believes to be an attractive agency:
- Over-responds to every problem and turns every event into an opportunity
- Under-promises and over delivers – always
- Masters its craft, innovates for sheer joy, invents new ways to work
- Derives its strength from who it is rather than what it does
- Is unconditionally constructive and sees perfection not problems in staff and client
I think Rosenberg forgot to mention confidence because PR agencies should be a reflection of yourself. When you consider opposites attracting, it makes sense. Most clients who need help have traits opposite that of an agency, like being unorganized or not innovative. At the same time, similarities bring people closer together too. Maybe Rosenberg’s theory is just a lame excuse to write a blog.
What do you think?