I ran across a interesting topic on crisisblogger concerning executive worry about online reputations. It drew on a story from PRweek about a survey taken called Risky Business: Reputation Online. What struck me most was that of the 700 top executives surveyed, 66% of them were unaware that their reputations online were being effected by their own employees sharing their opinions.
With the population of online conversationalists growing rapidly it is easy to assume that reputations are being shattered or brightened through blogs or forums by the minute. Not only are consumers and journalists publicsizing facts or feelings about certain companies and organizations, but the those who play an inside role (the employees) are speaking up, or I should say: posting up.
As the ongoing etchical debate of credible blogging continues, taking an objective approach to everything we read is highly suggested. As crisisblogger says, “The speed with which rumors, accusations, revelations and misinformation can fly in these hyper-networks is unprecedented.” Like we learn in journalism school and hopefully known from common sense, we always need to evaluate the content that we read and take it with a grain of salt.
The PRweek story brings up a good point about how this tough economic time can effect all companies, and upset employees with blogs are no exception. As people with a passion for public relations, but also Americans who appreciate the right to free speech, how do we manage our reputation in a world where one post can make all the difference? What can we do to continue to build an image while we know others have the right to an opinion that can break us down?