Today, I stumbled upon a blog by Dan Wool, a regular contributor to the Valley PR Blog, about Jeff Goodman’s launch of his new word-of-mouth marketing company, Blabbermouth. Goodman, a former actor and New Media Director of the Arizona Democratic Party, created Blabbermouth after recognizing the importance and benefit of a strong word-of-mouth reputation.
This got me thinking of the irony of a company called Blabbermouth that I have only heard about via text on the Internet. Which then got me thinking about how overwhelming social media can be to a college student set to graduate in May. Being part of the generation that has grown up with Internet, email, cell phones and text messaging is seems almost natural that we would adapt to the world of social media with no sweat.
Unfortunately, in my case, it has taken slightly more effort. With new memberships to WordPress, Twitter, Facebook, Linked In, Myspace and Delicious, it has become quite a balancing act. But the thing that has me worried the most is, once in the professional world, will this balancing act become easier? Is it more effective to connect to a reporter through Twitter or by sending a press release? Is pitching a story in person a thing of the past or a method that is not used enough? Are people to busy building and sustaining relationships over the Internet that they no longer have time for face-to-face or word-of-mouth conversations, or with so many social media outlets to choose from is it just unnecessary?
I was told by a former professor that in being a new graduate, one of the most valuable aspects we have to market ourselves is our keen sense of social media. That being said, will I be the one who answers all of these questions? Am I going to have a part in determining if social media has more collateral than older avenues of public relations campaigning?