By now I am sure that everyone has heard about the incident that allegedly took place between singers Chris Brown and Rihanna. Was anyone else as shocked as I was when all we heard for a week after the incident was nothing? In every article that was written there was a ‘no comment’ somehow tied in from Chris Brown’s spokespeople and no sight of the singer himself.
Eonline posted a blog before Chris Brown released his apology where the writer reached out to PR professionals who specialize in crisis PR and the only thing they disagreed on was terms that described Brown’s career: ” finished, over or merely done.” Where was his apology?
Well, it came, a week to late. Yesterday, MSN.com ran a story talking about how Brown was “sorry and saddened” about what happened. After reading the story I decided to google “Chris Brown and PR” and the top search results contained the sentence “Chris Brown’s PR team working overtime.” You search “Chris Brown” and more results about the incident, his abusive past and the fact that all his sponsors and invites to sing at major events (including this past weekend’s AllStar events) are backing out.
I learned early on that the worst thing you can do is say ‘no comment’ when you have a crisis on your hand. I highly doubt his publisist was not given enough time to return media phone calls since we didn’t hear anything for a full week.
I decided to look up mistakes in a PR crisis and come across one that I really on Cyber Alert: “Only Start Work on a Potential PR Crisis Situation after It’s Public.” I really wonder what was behind the reason for not commenting right after the rumors started. Was there a strategic reasoning behind it or did the PR person make a mistake and that is why they are “working overtime” now?