In this blog, Ryan Anderson explains why it is crucial to have a thirst for knowledge in the field of PR. He compares PR to a game of chess, pointing out that in order to create an effective strategy, you must know how all the tools work together, just like in order to win a game of chess, it is valuable to know which way the pieces move in relation to each other.
Anderson offers helpful advice for those of us soon to be graduates breaking into the PR scene. He says that our best investment in our future is being a geek, which translates to understanding all the facets of PR and mastering all the skills incorporated in PR, not just being an expert in one area.
As graduation, and inevitably the real world, inches closer, I find this rather simple suggestion incredibly useful. In my past internships, I have interacted with PR professionals whose resume may be stellar, but only in one particular field. I have come across industry leaders who specialize in a particular area of PR and leave the rest to the other experts who excel in different areas. This isn’t necessarily a bad thing, but I think that having a broader understanding and mastery of all skills in PR rather than just focusing on a specific component and exceeding at it, is much more beneficial to you, your employer and your career.
What is your opinion on this? Do you find it more benefitting in PR to dedicate your expertise to one particular area of the industry, or do you feel that expanding your skillset to all fields of PR is more advantageous?