Most of us have heard or read the stories about how the economy — both national and international — is falling apart. The media is filled with stories about new industries wanting to be added to the bailout plan and how other countries are supplying the United States with credit. So it should come as no surprise that many large companies have to let employees go, but how does one do that? And how does a public relations person do that?
Shel Holtz has been in this situation before and shares his tips in, “Nine tips for communicating layoffs.” Although his experience seems to have come from large corporations, his advice can be modified for those PR professionals working in small businesses. Holtz stresses that communication between CEOs and employees and CEOs and stakeholders is important. The access that angered former employees have to media, especially social media, makes it more important that PR practitioners and CEOs work harder to make layoffs go as smooth as possible.
Most of Holtz’s advice is common sense, although it is hard to have to fire or let someone go. How would you handle huge layoffs as a PR practitioner? What do you think companies should do? How do you think negative communications between a company and its former employees affect the company’s image?