I found a blog written by a PR student at the University of Oregon and I thought it brought up a valuable point, one that I am often guilty of. That article is called Naming Your Media and it points out the fact, that as PR professionals it is our job to thoroughly familiarize ourselves with various media outlets. The article pokes fun at Sarah Palin and her interview with Katie Couric, when she was not able to name the media that she follows. I think that we can learn from Palin and not make the mistake of embarrassing ourselves in our professional jobs. The article also makes an important point, that in order to make our pitches effective, we must know media inside and out. This means doing the research and most importantly building relationships!
Clearly, media relations is a very important part of our professional skills. If we are not consumers of media, then how do we expect our target stakeholders to be. I know that it is hard with our busy schedules, but it is very important that we are familiar with newspapers, magazines and television and radio shows both on the national and local level.