In Brian Solis’ blog PR 2.0, in a post entitled “In the Social Web, We Are All Brand Managers,” he talks about creating corporate brands using socia media, including Facebook, Twitter, and many more. “Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive us – as an individual, representative of a company.” This line really got me thinking about not only how our brands will be affected by our presence online, but also our personal and professional reputations.
So what can we do to manage these two parts of our lives, and have them co-exist peacefully? Do we need separate profiles for websites like Facebook, so that we can keep our reputations intact? Or does it require personal censorship of some aspects of our personalities that might alter our working relationships with future bosses, colleagues and clients? These are all challenges that we will come across soon as we enter the professional world.
On a side note, Solis also posts the Conversation Prism, and asks viewers to consider where the social media they use in their branding falls. I thought this was interesting, since we have looked at the prism in class.