As a new member to the world of blogging, I decided to Google PR blogs and see what else is out there. I came across Naked PR, a blog written by Jennifer Mattern. Mattern refers to her blog as “cutting through the crap in online public relations” among other things. In reading her blog, which is quite interesting (although uses the occasional expletive), I discovered the entry “Journalism is Dead?”, a post about a media summit in which those attending discuss the concept of journalism and PR as a dying profession because everyone these days is a “communicator.”
The issue with this belief is that while everyone is indeed a “communicator,” not everyone is skilled to practice PR or journalism. It is a studied profession in which we are taught the correct way to go about our jobs in an ethical fashion. I find it hard to believe that the two professions will disappear because without both, many businesses could not survive. I do agree with the notion that the profession must be more than a press release, as Neville Hobson states, but I think that it’s already more than that. The creation of a PR campaign requires an educated team of PR professionals who know how to go about planning and executing a successful campaign. It isn’t all about press releases.
What do you think of the idea of PR and journalism being dying professions?