It is no secret that advances in technology have made our world a smaller place. The internet obviously allows for quick dissemination of information, easy access to various forms of media and the ability to interact with people across the world from the comfort of your own home. It has quite literally changed the face of media. There are an overwhelming number of websites dedicated to social networking, business networking and other tools to help people save time, cut corners and ease their work load. Necessity begets innovation, right? But where do you draw the line? At which point is laziness the driving force behind the innovation?
Kevin boldly abandons his “digital age” generation and ascertains in his blog, “Are PR Tools Bad Form?” that maybe it has gone too far and the numerous public relations tools now offered on the internet are impeding upon the creativity, originality and independent thought process once required by the media. “These tools are all blessings,” Kevin says, “But don’t let their ease of use, powerful capabilities and impressive efficiencies tempt you into taking short cuts with things like critical thinking.” At this point public relations is fighting for its life. The ability for anyone to access millions of people has given the general public the notion that anyone can “do” public relations and these tools are just proponents of that idea.
Kevin mentions Linked-In and Facebook as examples of networking but also points out the mindless-traps people involved in sites like this could fall in to. Instead of sending “cookie cutter” emails, or “friend” requests, try something that takes a little more brain power. Kevin makes a good point by sort of echoing the “old school” business mentality. “Take 10 more seconds to write someone a personal note. Those 10 seconds will make a big impact. So many people take the short cut it’s not really helping them.” He finishes by saying “Work smart(er), think hard(er). Eschew shortcuts that are really creativity cuts.” A philosophy I am sure no one would disagree with.