Daily Archives: September 12, 2008

Your Search Engine Results are as Important as Your Resume

by Metis PR I selected a posting from the PRos in Training blog called, “Your Search Engine Results are as Important as Your Resume.” Most public relations professors, like many of the people in this class, focus on honing their … Continue reading

Posted in Metis PR | Tagged , , , , , , , , , , , , | 4 Comments

The Evolution of Public Relations

The idea of Public Relations in the United States is not the same everywhere else, but studies have found that an important common theme exists: social responsibility. This article on PR Conversations discusses the third edition of the book from … Continue reading

Posted in Sparkle Media | Tagged , , , | 3 Comments

An ethical challenge

I just wanted to point everyone to this PRSA news release, which challenges the communication directors of both major US political parties to uphold the PRSA code of ethics for the duration of the electoral campaign. Since this post ties … Continue reading

Posted in Prof. Gilpin | Tagged , , | 5 Comments

Using Every Trick in the Book

[youtube=http://www.youtube.com/watch?v=yaMh8KGfkTM&hl=en&fs=1] I came across this video in a class last year that really made me think about the effect public relations has on society. In this video we see the Sewage Sludge Industry trying to create a more appealing image … Continue reading

Posted in ABC PR | 4 Comments